| Station Name | 97.3 Coast FM |
| Category | Radio Australia |
97.3 Coast FM: Mandurah & Peel’s Premier Hit Music Station
97.3 Coast FM is a leading commercial radio station based in Mandurah, Western Australia. Part of the West Coast Radio group, it has established itself as the “vocal heartbeat” of the Peel region, offering a perfect blend of hit music, local news, and community engagement.
Station Profile & Overview
| Feature | Details |
| Call Sign | 6CST |
| Frequency | 97.3 MHz |
| Broadcast Area | Mandurah, Rockingham, and the Peel Region |
| Format | Contemporary Hit Radio (CHR) / Adult Contemporary |
| Slogan | “Feel Good” |
| Owner | West Coast Radio Pty Ltd |
Market Positioning and Strategy
97.3 Coast FM successfully carves out a niche by competing with major Perth stations through a “Hyper-Local” strategy. While Perth stations provide broad coverage, Coast FM wins by focusing intensely on the Mandurah and Rockingham corridors.
1. Target Audience & Demographics
- Primary Core: Adults aged 25–54.
- Secondary Reach: Families and commuters traveling between Mandurah and Perth.
- Psychographics: Listeners who value local identity, coastal lifestyle, and “feel-good” upbeat music that suits both the workplace and the drive home.
2. Programming Highlights
The station’s programming is designed to maintain high TSL (Time Spent Listening):
- The Breakfast Show: A mix of local humor, trending topics, and essential Peel region news.
- Workday Hits: Focused on high-energy tracks to keep listeners engaged during office hours.
- Local News & Weather: Regular updates specifically for the Mandurah coast, which is a major draw for the local population.
3. Advertising & Economic Impact
For local businesses in Western Australia, 97.3 Coast FM is a primary marketing vehicle. Its dominance in the Peel region makes it the first choice for:
- Real estate marketing (Mandurah’s growing property market).
- Tourism and hospitality (Coinciding with the coastal lifestyle).
- Automotive and retail services.
Digital Reach & Streaming
Understanding the shift to digital, 97.3 Coast FM offers high-quality Live Streaming via their official website and dedicated mobile apps. This allows the “Mandurah sound” to reach expats and listeners globally, further increasing their digital footprint and SEO value.
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